According to a survey conducted last summer, more than 60 percent of new Temple students said that the University’s “location in a large city” was a “very important positive factor” influencing their decision to attend Temple, an increase of 12 percentage points since the 2000 survey and 20 percentage points since 1997.

    The attitude shift has been profound and swift. Not that long ago, many students chose Temple in spite of its location.

    In 1997, one in five new students said that Temple’s urban location was “not a positive factor” in their decision to attend Temple.

    Now only one in 12 says that Temple’s big-city environment wasn’t a positive factor. [more]